Sefco
Zeelandia at ARTOZA
2023

This year's exhibition broke attendance records as from March 3 to 6, 21,520 professionals flooded the Metropolitan Expo exhibition center.

In this year's ARTOZA, the new CEO of Sefco Zeelandia, Juan Carlos Puente, also participated. Juan Carlos Puente took over his new duties as of February 1, 2023, from Theodore Batis, who served as CEO of Sefco Zeelandia for 40 years and continues to serve the company with passion as Chairman of the Board. Juan Carlos Puente has been Managing Director at Zeelandia Spain for 18 years. His many years of experience, combined with the common Mediterranean culture, will contribute to the further development of the company.

Sefco Zeelandia welcomed a multitude of professionals from the bakery and pastry industry who had the opportunity to see and taste unique pastry and ice cream proposals and to be inspired by the company's innovative ideas. The company's stand was also visited by many partners from the Balkans, who wished to get ideas and transfer unique pastry proposals to their own market.

V-GO!, the new range of vegan products, stole the show with a multitude of applications from cake to confectionery suggestions. The new, mouth-watering arrival in cakes, the Bueno Cake, with its rich aromas and taste, also stood out, while classic options such as the Red Forest Fruit Cake with a range of deliciously colored offerings, and the Apple Pie Cake with the aromas baked apple, impressed everyone. From cakes to cookies, brownies, and tarts, professionals had the opportunity to discover Sefco Zeelandia's unique proposals for their business.

The Masters of Pastry corner held a prominent position. Th technicians created imaginative applications, perfect in every way. The aesthetically perfect appearance of the sweets caught the eye while their delicate taste left those who tasted them speechless.

In the bakery section, Krithino and Mesogeiako, the new products of Sefco Zeelandia, played a leading role, since both have a special identity. Mesogeiako, with its traditional character and its wheat color gives the baked goods the flavor and aroma of Greece. Krithino, on the other hand, with its intense taste and aromas of barley, offers plenty of options for snacks that leave history. There were also plenty of snack suggestions for every hour of the day with Eusporo, Zeelgrain and Panomix Roggopan.

Of course, the ice cream showcase was the center of attention as crowds of professionals gathered around Casa Gelato to taste new flavors, talk to the technicians and get inspired for their own ice cream showcase. The new Gelato Oriental flavor of the Casa Gelato- The Concept series, impressed with its chewy structure and oriental aromas. The new Passatempo, Vaniglia Tahiti and Caramel Butterscotch ice cream pastes impressed the guests while the timeless flavors of Speculoos Cookie and Almond Chocolate highlighted the homemade taste of Casa Gelato.
Lastly, for the first time in ARTOZA, industries had their own corner. At Industrial Solutions, professionals had the opportunity to discuss with experienced salespeople about market trends, such as the Zero Problem Gluten Free range as well as the innovative Release Agents Carlo, Carlex and Ovam, and choose what suits their own needs .
The visitors had the opportunity to get to know all these new options, as well as many more timeless ones at Sefco Zeelandia's stand at ARTOZA 2023. The presence of the company left them with the best impressions but also with products that meet the trends and needs of the market .